Recently, I have found a great website which is called "Hotel Marketing Coach". On this website, we could read many hotel news articles, which are written by some professionals in my field. One of the articles interests me most, which is named "Smaller Independent Hotels Should Think 'Big' ".
The article is wrriten by Neil Salerno, who is a hotel marketing coach. The article basically describes how to use the internet and the websites to make a hotel better. In the very opening, the author briefly tells the reason why the small hotels need websites to compete with the franchised big hotels. Surprisingly, some professional words in the article like "GDS" and "talent-base" were just taught in my hospitality business class, and I could understand it immediately. Since it's a somewhat scholarly article, I think the way he uses abbreviations is correct. The audiences for this article are most the learners in this field, so they could mostly understand the abbreviations and some professional words. In this article, he uses many examples to make his ideas more clear. For instance, "There are many hotels out there which have spent $4,000 or more for a very pretty but totally ineffective website." the author uses the numbers to explain why it's ridiculous to use so much money only for the appearance of the website. The numbers have persuasion for audience to believe, and as a scholarly article, I think it's necessary to put some numbers or information into the article. I think the best delivery in this article is that the author uses the bulleted list to show the main mistakes that some hotels would make to readers. It's more convenient for those hotel managers who read the article to avoid the mistakes in making their websites of the hotels.
I also found a blog which is written by a hotel manager, he basically wrote how a hotel works and the rooms in the hotel. Comparing the blog and the scholarly article, the blog is much shorter and the writing style is more casual. Readers would like to read the blog more since there are less professional words in the blog and it's easier to understand the thesis that the blogger wants to expres.
As for the newspaper articles for hotel management, it has more datas, and it's more like a research paper. The dates of the report is on the top of the article. Readers are able to know plenty of information in a newspaper article. In addition, the examples in a newspaper article is far more than a blog. The delievery is also easy for readers to understand, but more professional than a blog.
These three types of articles are different in delievery and style, and they are for different types of people to read. The scholarly article may be suitable for students and learners of hotel management; the blog is fun, and almost everyone could read it; the newspaper article is for some professionals and some people who want to gather information about the field. Since the audiences are different, each of them has its own style of writing.
The link of the scholarly article is below:
http://www.hotelmarketingcoach.com/Smaller%20Independent%20Hotels%20Should%20Think%20Big.htm
The link of the blog is below:
http://thehospitalitymanager.tumblr.com/
The link of the newspaper article is below:
http://www.hotelnewsnow.com/Articles.aspx/9890/Multi-property-deals-to-spur-Choices-growth
As an audience, it is very interesting to see how blogger wrote articles to persuasive things, and you provided me a great information on how to manage the hotel. In my opinion, it is understandable for people to think that creating websites can be a powerful method to make their business larger. Also, as you mentioned, "smaller independent hotels should think big" in order to put more details to attract the customers. Anyhow, this post is really handy for all the people to look through!
ReplyDelete